Keep Connected Through the Love of Music

Music Downloads, Universities, Student Gifts, Survey Rewards

To keep a strong relationship with soon-to-be Alumni, Willamette University was looking for a way to capture graduating students' contact information. During their end of the year events, the alumni organization decided to hand out FREE Music Download Cards, redeemable for 1 complimentary song. The cards directed students to a site where they could provide their contact information. before choosing their favorite song from a library of millions of high-quality MP3 titles.

Through the use of Music Downloads Cards, Willamette University was able to strengthen their bonds with their graduating students and build upon their alumni organization.

Case Study PDF