Waste Management® initiated a new campaign entitled "Think Green" which focused on the company's dedication to promote sustainability as well as being good neighbors to the environment. Eco-friendly topics have dominated our society as consumers young and old are more interested in environmentalism than ever before.
"Think Green" played on the desire to give something back to our environment by distributing Plant-A-Tree Cards to customers. Once online, Waste Management customers could choose to have a tree planted in one of many global reforestation projects, including within the United States. The promotion successfully contributed to further aligning the Waste Management brand with the desire to create a more eco-friendly community.