A Rockin' Great Reward

Music Downloads, Food & Beverage, CPG, On-Pack Incentive, Customer Gifts & Incentives

As a spokesperson for Vitamin Water®, Kelly Clarkson added a musical edge to the brand's image. They wanted to find a way to increase sales of Vitamin Water, while helping to promote Kelly's new album.

An on-pack promotion was designed to reward customers that purchased bottles of Vitamin Water with a free Music Download, plus an exclusive video download of a remixed cut from the album.

Creative on-pack promotions generate immediate boosts in sales, as well as excitement for your product in a powerful way that encourages customer brand loyalty.

Case Study PDF