Sierra Nevada® was looking for an easy, fun and eco-friendly giveaway for attendees of Earth Day San Diego®, the largest free annual environmental fair in the world. They chose to provide cards with Treecycler codes to visitors of their booth because it was a simple way to distribute cards to the thousands of Earth Day attendees.
Each visitor was given a card with a specific code. All they had to do was type in their code online, and choose from many reforestation projects around the globe to plant their tree. Planting a tree is seen as having high value among environmental fair attendees, adding a new appreciation to Sierra Nevada's brand.
Treecycler cards are compact and lightweight; they are a cost-effective way to distribute rewards. Cards made of eco-friendly materials are available too, adding even more value in the eyes of nature-lovers.
With incentives such as Treecycler, Sierra Nevada picked the easiest way to deliver rewards for many promotions.