Promoting its sponsorship of the NFL, Bank of America® handed out postcards to game day fans at numerous football games across the country. Each postcard gave fans a complimentary digital subscription to ESPN Magazine.
Instructions on the card drove spectators online to visit a branded landing page, where they were met with an offer for a Bank of America credit card. They could choose to accept or decline the offer and then proceed to redeeming their Magazine Subscription. Over 250,000 postcards were distributed nationwide and Bank of America was excited to welcome many new credit card members to its family.