Lean Cuisine® was looking for valuable incentives to include in their Delicious Rewards program. Incorporating Digital Rewards into the program provided a simple way to offer members relevant, valuable and easy-to-redeem rewards. Some of these rewards included music downloads, movie tickets, and magazine subscriptions. These are all gifts that hold a high value and come off as universally appealing.
Once ready to redeem their reward, consumers were brought to a custom-landing page that easily incorporated the program's look. This campaign proved that wide-reaching, high-perceived value incentives work for a diverse audience. The more rewards to offer, the more rewards there is to choose from. The flexibility of codes makes integration seamless.