JCPenney®, the well-known department store, was looking for a simple and compelling way to show appreciation for their employees and reward them for all their hard work and dedication to the company.
They decided to reward employees with Digital Choice cards, which allowed them to choose from Movie Tickets, Magazines or Music Downloads. Each branded reward card was given to employees who showed excellent customer service, and overall, met the store's standards and goals. Each reward card provided a code that directed the recipient to a branded page where they could pick their gift of choice.
The compact size of the reward eliminated logistics issues associated with a campaign of this size. More importantly, shipping and storing cards to each JCPenney location was very easy. Branded cards are a great way to show gratitude and recognize positive achievements.