To drive sales of their single serving packets, Crystal Light® sought a reward that could help keep their on-the-go customers on the move. The beverage company looked to universally appealing Music Download Cards as an on-pack giveaway, which was easy to integrate into their existing single-serve packages.
Each card provided a code, and with this code, customers were directed to a custom-branded landing page. Custom pages extend branding through additional promotion. The easy redemption process allowed for an instant download.
The giveaway simplified rewarding without additional packaging costs and paired well with active customers. Music in an invaluable reward so Crystal Light picked the easiest way to carry out their promotion.