BP®, a major leader in the petroleum industry, was looking to raise safety awareness amongst all their drivers. They wanted their drivers to establish safe driving practices, and successfully demonstrate BP's standard of excellence at all times. BP decided to reward all employees who met these goals with Movie Ticket Reward Cards, good for two free tickets to any movie of their choice.
Movie Ticket Reward Cards are a simple, yet easy way to recognize employees for all their hard work and dedication. The cards are compact, lightweight, and easy for managers to reward their drivers on the spot. Each card was branded with the company's logo and added extra safety messaging on the front of each card.
The giveaway simplified rewarding without additional packaging costs and paired well with all the drivers. Movie tickets are an invaluable reward so BP picked the easiest way to carry out their appreciation for practicing proper safety standards.