AAA Insurance® understands the importance of teaching safe driving and that it's especially true when it comes to new teen drivers. Agents needed an easy way to engage with the kids, while educating them on the dos and don'ts of driving. AAA Insurance decided to connect with them by offering a reward card for five free photo prints after test-driving a simulator car.
The simulator was used to provide a realistic experience behind the wheel, while displaying additional safety tips. Once the test was complete, agents handed out the reward to all participating teens.
By offering photo prints, AAA Insurance was able to connect with their potential customers on a personal level by giving them access to print five favorite photos.